Cold Email Best Practices That Still Work in 2025

Is cold outreach dead? Not even close. We break down proven techniques to personalize cold emails, boost open rates, and drive conversions in a crowded inbox.

Productivity
June 23, 2025

Durjoy Dash

Sales Executive

Overview

In today’s competitive sales landscape, attention is currency. If your outreach isn’t engaging, you’re invisible. At Gridify, we’ve analyzed thousands of sequences and workflows across industries — and we’ve distilled that knowledge into 5 high-converting engagement hacks you can start using today.

Use Personalized Video Intros

Why it works: People buy from people, not email templates. A short, personalized video introduction adds a human touch and instantly boosts trust. How to do it:

  • Use tools like Loom or Vidyard
  • Keep it under 60 seconds
  • LinkedIn post on remote team culture”)

Results: Gridify users report a 27% higher reply rate when they include personalized videos in their first outreach email.

Send Emails at “Engagement Sweet Spots”

Why it works: Timing matters. Sending emails when your audience is most active increases open and response rates.

Pro Tip: Gridify’s AI Engagement Tracker suggests optimal sending windows based on past behavior and industry benchmarks.

  • B2B: Tuesday–Thursday between 9–11 AM local time
  • Follow-ups: 2 PM–4 PM for afternoon re-checks
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Final Thoughts

Modern outreach isn’t about being louder — it’s about being smarter. Each of these hacks is rooted in psychology and proven to increase engagement. Start with one, measure the lift, and scale what works.

Ready to put these engagement tactics on autopilot?